Max was advertised as 'computer-generated' and some believed this, but he was actually actor Frewer wearing prosthetic makeup, contact lenses, and a plastic molded suit, and sitting in front of a blue screen. Harsh lighting and other editing and recording effects heighten the illusion of a CGI character. According to his creators, Max's personality was meant to be a satirical exaggeration of the worst tendencies of television hosts in the 1980s who wanted to appeal to youth culture yet weren't a part of it. Frewer proposed that Max reflected an innocence, largely influenced not by mentors and life experience but by information absorbed from television. Max Headroom debuted in April 1985 on Channel 4 in the British-made cyberpunk TV movie Max Headroom: 20 Minutes into the Future, his origin story. In the movie, Edison Carter (portrayed by Frewer) is a journalist fleeing enemies into a parking garage, crashing his motorcycle through the entrance barrier reading 'Max. At the time, UK clearance height signs used the phrase 'Max. While Carter is unconscious, an AI program based on his mind is created.
